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Create a limited validity gift card

Set a custom validity period on a gift card to create a sense of urgency and drive sales during quieter periods.

Before you start
Make sure you have an existing gift card set up before adjusting validity settings. How to create a gift card.

1 ᐧ Go to Gift cards

In your Glu admin area, click Gift cards in the left navigation.

2 ᐧ Select your gift card

Click on the gift card you want to update, or click Create new if you're starting from scratch.

🤓 Tip: You can update your store-wide validity defaults at any time. How to set up store defaults.

3 ᐧ Go to the Validity section

Scroll down to the Validity section of the page and untick Validity defaults. Validity fields will appear.

4 ᐧ Set your validity period

Select the validity period and length to set how long the gift card will be valid for after purchase.

5 ᐧ Set a valid from period (optional)

To make the gift card valid from a future date, tick Has valid from period. Additional fields will appear - select the valid from period and set the valid from length.

📚 Note: If you set a future valid from date, the gift card will display as "not yet valid" to customers until that date is reached.

6 ᐧ Save

Click Save and your validity rules are set.

💡 Good to know: Limited validity gift cards work particularly well for seasonal promotions or last-minute offers where creating a deadline encourages faster purchasing decisions.

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