1 ᐧ Create your first flow in Klaviyo
2 ᐧ Create your first personalised email or SMS message
Once you have built your email template you'll need to decide which parts you'd like to personalise, then select them from the personalisation button in Klaviyo's formatting toolbar (see image).
The list of available data will vary based on your Glu implementation, but some of the most commonly used are shown in the table below.
Property name | Personalisation data |
Glu_Credit_Balance | The amount of credit or points a member has. |
Glu_Membership_Code | When a members credit balance is updated. |
Glu_Custom_Field | Unique data from your custom enrolment form. |
Glu_Membership_tier | The members current tier. |
Heads up - Glu can also send messages from its own workflows. To avoid duplicates, make sure no message is attached to your Glu workflow.

