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How to use member data to personalise me&u emails

Improve engagement by personalising member emails with unique member data such as tier or credit balance.

1 ᐧ Connect me&u and Glu

2 ᐧ Create your first personalised email or SMS message

Once you have built your email template you'll need to decide which parts you'd like to personalise. Highlight the text you're looking to personalise and click the Mailmerge button, found in the formatting toolbar (see image).

From here you will be able to select the data that you're looking to personalise using the options available to you.

The list of available data will vary based on your Glu implementation, but some of the most commonly used are shown in the table below.

Property name

Personalisation data

Membership_Balance

The amount of credit or points a member has.

Glu_Membership_Code

The members identification number.

Custom_Field

Unique data from your custom enrolment form.

Membership_plan

The membership plan name.

Membership_tier

The members current tier.

Heads up - Glu can also send messages from its own workflows. To avoid duplicates, make sure no message is attached to your Glu workflow.

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