Before you start
Make sure Klaviyo is connected to Glu before getting started. How to connect Klaviyo and Glu.
1 ᐧ Create a new flow in Klaviyo
Log in to Klaviyo and create a new flow. Click Your metrics, select Glu, and find the Started checkout metric. Select it as your trigger and save.
2 ᐧ Add a profile filter to the trigger
To make sure the flow only triggers for customers who haven’t completed a purchase, add a profile filter to the trigger.
Click on the trigger and select Profile filters. Add the following condition:
What someone has done (or not done)
Person has Placed Order - zero times - since starting this flow
Click Save. This ensures the flow only continues for customers who started checkout but didn’t go on to place an order.
3 ᐧ Add a time delay
Click the + icon and select Logic, then choose Time delay. Set how long you want to wait before sending the first email - typically a few hours after the customer abandoned their basket.
4 ᐧ Add your first email
Click the + icon again and select Email. Configure the email content and settings as you normally would in Klaviyo.
5 ᐧ Add a follow-up email (optional)
To send a second reminder a few days later, repeat steps 2 and 3 - add another time delay followed by another email, and configure to your preference.
6 ᐧ Go live
Once you’re happy with the flow, set it to live and Klaviyo will automatically start reaching out to customers who abandon their basket.
💡 Good to know: The available metrics in Klaviyo will vary depending on your Glu implementation. If you can’t see the Started checkout metric, check that your Klaviyo connection is active.