Your contacts (Customers) can have one or more tags assigned to them.
Manually tagging
You can create and manually assigned any tag to any contact.
Automated tagging based on criteria
Often called "Segmenting" you can assign logic to a segment and contacts that match will be assigned the tag, when the contact no longer matches the tag is removed.
Workflows
Build logic flows that are triggered based on events happening (Purchases, sign ups, reservations and more.) that can add tags as part of the execution.
Workflows can even be triggered by tags being added or removed from a customer.
System generated tags
To save you time Glu will automatically assign and remove tags based on:
Membership tiers and status
Wether the customer has registered an account
Recency, frequency and monetary value analysis
If the customer is in-venue currently
If the contact is an employee or created user in Glu
What are tags used for?
This can vary depending on your business.
Your customer support can use tags to determine the kind of service or product available to customer, this is available by using the global search and their name, email, membership code or phone number.
