1 ᐧ Decide on your structure
Work through these three questions before you start building:
How many tiers will you have?
There's no limit. Tiers can be publicly visible or kept private for a more exclusive feel.
How will you price them?
Each tier can be free, paid, or unlocked through a member's usage or spend.
How do members move through tiers?
Progression can be based on spend or usage, like a traditional loyalty setup, or members can simply choose and pay for the tier they want.
2 ᐧ Plan your benefits
Think about what your plan offers as a whole and how the benefits differ between tiers. Benefits are created centrally in Glu and then assigned to individual tiers, so it's worth knowing what you want to offer before you start building.
Tier 1 - Free | Tier 2 - LTV = XYZ | Tier 3 - LTV = XYZ |
Sign up incentive | Offers unlocked | Offers unlocked |
Limited wallet access | Partner discounts | Partner discounts |
| Full wallet access | Full wallet access |
|
| Early access to new products |
|
| Exclusive event invitations |
💡 Good to know: Because benefits are managed centrally, any changes you make to a benefit are reflected across every tier and plan it's assigned to automatically.
3 ᐧ Start building
When you're ready, head to the Memberships product in your admin dashboard or click here to go straight there.